In this webinar...
Responsive Search Ads, or RSA, is currently the sole method provided to marketers to create sponsored links on the major search engine platforms. Implemented by Google, Bing, and Yahoo throughout 2022, the variable-display features of RSAs present regulatory compliance challenges to prescription drug marketers. This roundtable webinar will be moderated by Jason Cober from FDA’s Office of Prescription Drug Promotion (OPDP) and include representatives from Industry with a deep knowledge of RSAs. Panelists will discuss best practices, lessons learned, and strategies to ensure prescription drug promotion through RSA is both effective and compliant.
Learning Objectives:
At the conclusion of this session, participants should be able to:
- Recognize and assess the challenges presented to prescription drug marketers by responsive search ads
- Develop strategies to ensure prescription drug promotion through RSA is compliant
- Adapt existing publishing processes to incorporate best practices when utilizing RSA
Moderator:
- Jason Cober, MPA, Lead Project Manager, OPDP, CDER, FDA
Panelists:
- Adam Remiszewski, Associate Director, Regulatory Affairs - Advertising & Promotion, Allergan Aesthetics, an AbbVie Company
- Melanie Nasuti, Senior Specialist, Merck
- Peter Levin, SVP Search and Social, Publicis Health Media
- Brian Baseman, VP, Paid Search, Publicis Health Media
- Mark Gaydos, Vice President & Global Head, Advertising, Promotion & Labeling, Sanofi
- Nicol George, PharmD, RPh, Vice President, Promotional & Labeling Services, ProPharma Group