Salesforce: The Pharma Technology Playbook

Modern HCP Portal Strategies for Pharma Leaders: An Industry Assessment

This white paper is part of DIA’s White Paper library

Today’s top US biopharmaceutical companies are working to improve the digital experience of their HCP portals and implement modern HCP engagement strategies—but few leaders have the industry data they need to understand their opportunities in the larger landscape. In this report, Think Company compiled data on 39 HCP portals from the top 20 US pharmaceutical companies to gather insight into who is leading the way in digital maturity, the trends we’re observing in updates over time, and the modern best practices for pharmaceutical leaders who want to better engage with HCPs, earn trust, and build their brand reputation.

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