Almost all organizations in the pharmaceutical industry are facing increased competition, tighter regulations, shrinking budgets, and similar challenges. Organizations are beginning to realize that they can leverage their data assets to help resolve some of these issues. Leveraging data for analytics to gain actionable business insights is just the next natural progression. This White Paper delves into the changing world of data, technology, and business, to explore the DNA of a future-ready, cloud-centric data analytics enterprise solution.